Mobile traffic was responsible for 52.64% of all global traffic in 2017, meaning that a website not well optimized for mobile devices is losing out on approximately half of its traffic. By the end of 2018, it’s expected that the global traffic share for mobile devices will grow to 79%, which is an exceptional increase.
Businesses without a mobile website are falling behind at an alarming rate, because 8 in 10 visitors will stop engaging with a website that doesn’t display well on their device. It’s way too easy for users to hit the back button and try a rival business instead, and Google even ranks websites that are not responsive lower in their search.
You can take Google’s mobile-friendly test here.
